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Social Marketing Quarterly, Volume 12 Issue 3 2006

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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APPLICATIONS
Maximizing the Impact of Emotive Antitobacco Advertising: Effects of Interpersonal Discussion and Program Placement
Sarah Durkin; Melanie Wakefield
Pages 3 – 14
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CASE STUDIES
Encouraging African-American Women to “Take Charge. Take the Test”: The Audience Segmentation Process for CDC'S HIV Testing Social Marketing Campaign
Nancy R. Lee;  Shelly Spoeth;  Kinetra Smith;  LAURA McELROY;  Jami L. Fraze;  Ayanna Robinson; Melissa Kraus Taylor
Pages 16 – 28
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From Snake Oil Salesmen to Trusted Policy Advisors: The Development of a Strategic Approach to the Application of Social Marketing in England
Jeff French; Clive Blair-Stevens
Pages 29 – 40
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TRAINING INITIATIVES
Innovations in Social Marketing Education: A Team-Based Learning Approach
Rosemary Thackeray; Marissa L. Wheeler
Pages 42 – 48
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COMMENTARY
AIDS at 25–Communicating Awareness and Prevention
Yolan J. Laporte
Pages 50 – 51
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HIV/AIDS Resources
Kristina M. Dunlevy
Pages 52 – 57
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RESOURCES
Social Marketing Resources
Kristina M. Dunlevy
Pages 58 – 59
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NOTES FROM THE FIELD
Privatizing public health
Bill Smith
Pages 60 – 64
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