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Journal of Marketing Communications, Volume 12 Issue 3 2006

Integrated and International Marketing Communications for Small to medium-sized Enterprises (SME's) DR DEMETRIS VRONTIS

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Original Articles
Older and Bigger: Do Larger, More Established International Firms Use Standardized Advertising More than Their Younger, Smaller Counterparts?
Ali M. Kanso; Richard Alan Nelson
Pages 147 – 164
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Comparing the Diffusion of Online Service Recovery in Small and Large Organizations
Larry Neale;  Jamie Murphy; Arno Scharl
Pages 165 – 181
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A Small Services Firm Marketing Communications Model for SME-Dominated Environments
Alkis Thrassou; Demetris Vrontis
Pages 183 – 202
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Culture: The Software of e-Customer Relationship Management
Marianna Sigala
Pages 203 – 223
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SMEs and the Strategic Context for Communication
J. Graham Spickett-Jones; Teck-Yong Eng
Pages 225 – 243
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Book review
Book review
Pages 245 – 246
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