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Journal of Marketing Communications, Volume 12 Issue 4 2006

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Original Articles
Information Search in Virtual Communities: Is it Replacing Use of Off-Line Communication?
Anna Lund Jepsen
Pages 247 – 261
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Brand–Slogan Matching in a Cluttered Environment
Sara Rosengren; Micael Dahlén
Pages 263 – 279
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The Effects of Audience Knowledge on Message Processing of Editorial Content
Shih-Lun Alex Wang
Pages 281 – 296
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Towards a Categorization of Stakeholder Groups: An Empirical Verification of a Three-Level Model
Klement Podnar; Zlatko Jancic
Pages 297 – 308
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Case study
Building Corporate Brands through Community Involvement: Is it Exportable? The Case of the Ronald McDonald House in Norway
Peggy Simcic Brønn
Pages 309 – 320
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Book review
BOOK REVIEW
Pages 321 – 322
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