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Social Marketing Quarterly, Volume 12 Issue 4 2006

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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APPLICATIONS
Health Orientation as a Predictor of Exercising: A Psychographic Approach
Mohan J. Dutta; Graham Bodie
Pages 3 – 18
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News Media Coverage, Body Mass Index, and Public Attitudes about Obesity
W. Douglas Evans;  Jeanette M. Renaud; Douglas B. Kamerow
Pages 19 – 33
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CASE STUDIES
Developing an Effective Communications Campaign to Reach Pregnant Women at High Risk of Late or No Prenatal Care
Patricia A. Doyle;  Barbara C. Bird;  Steve Appel;  Donna Parisi;  Perdietha Rogers;  Roberta Glaros;  Nancy Brandt;  Virginia Barber;  Christine A. Salmon; Guthrie Birkhead
Pages 35 – 50
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The Development of a Promotion Plan to Improve Public Awareness for a Non-profit Agency
Dawn B. Valentine; Rory T. Powers
Pages 51 – 57
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INVITED COMMENTARY
A Social Marketer's Response to “The Development of a Promotion Plan to Improve Public Awareness for a Non-Profit Agency”
Railton M. Hill
Pages 59 – 63
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TRAINING INITIATIVES
How to Sum Up Your Social Marketing Strategy
François Lagarde
Pages 65 – 69
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Original Articles
SOCIAL MARKETING RESOURCES
Selected Social Marketing-Related Abstracts, Internet Resources, and Books
Kristina M. Dunlevy
Pages 70 – 77
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NOTES FROM THE FIELD
How Do I Explain Social Marketing to My Boss?
Bill Smith
Pages 78 – 81
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