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Journal of Strategic Marketing, Volume 14 Issue 4 2006

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Miscellany
Liberte, equalite, fraternite: reflections on the growth of Fair Trade and business strategy
Pierre McDonagh
Pages 295 – 297
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Original Articles
Competing on social resources: the case of the Day Chocolate Company in the UK confectionery sector
Bob Doherty; John Meehan
Pages 299 – 313
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Mainstreaming fair trade: adoption, assimilation, appropriation
Will Low; Eileen Davenport
Pages 315 – 327
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The mainstreaming of Fair Trade: a macromarketing perspective
Geoff Moore;  Jane Gibbon; Richard Slack
Pages 329 – 352
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Identifying fair trade in consumption choice
John Connolly; Deirdre Shaw
Pages 353 – 368
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Purchase decision-making in fair trade and the ethical purchase ‘gap’: ‘is there a fair trade twix?’
Alex Nicholls; Nick Lee
Pages 369 – 386
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Recatechizing codes of practice in supply chain relationships: discourse, identity and otherness
Nick Ellis; Matthew Higgins
Pages 387 – 410
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Fair Trade marketing: an exploration through qualitative research
Len Tiu Wright; Simon Heaton
Pages 411 – 426
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Fashion victim: the impact of fair trade concerns on clothing choice
Deirdre Shaw;  Gillian Hogg;  Elaine Wilson;  Edward Shiu; Louise Hassan
Pages 427 – 440
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Book Reviews
Book review
Pages 441 – 442
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