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Journal of Strategic Marketing, Volume 15 Issue 1 2007

Celtic Marketing Concepts

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Original Articles
Rosmerta marketing: introduction to the second Celtic special issue
Stephen Brown
Pages 1 – 6
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An examination of Celtic craft and the creative consciousness as a contribution to marketing creativity
Ian Fillis
Pages 7 – 16
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Fatal errors: unbridling emotions in service failure experiences
Stephanie O'Donohoe; Darach Turley
Pages 17 – 28
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Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Lorna Stevens; Pauline Maclaran
Pages 29 – 39
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Inventing the pubs of Ireland: the importance of being postcolonial
Anthony Patterson; Stephen Brown
Pages 41 – 51
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I bet you look good on the salesfloor
Dave Kelley
Pages 53 – 63
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The closing of the marketing frontier
Peregrine Faulkner
Pages 65 – 75
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