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Social Marketing Quarterly, Volume 13 Issue 2 2007

Journal of the AED
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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APPLICATIONS
Prevention Effects of an Anti-Tobacco Brand on Adolescent Smoking Initiation
W. Douglas Evans;  Jeanette Renaud;  Jonathan Blitstein;  James Hersey;  Sarah Ray;  Beth Schieber; Jeff Willett
Pages 2 – 20
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The Internet as a Medium for Communicating with Teenagers
Sue Peattie
Pages 21 – 46
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CASE STUDY
“Ask Before You Eat” – Development of an Educational Campaign on Food Allergies
Jaclyn Maurer;  Carol Byrd-Bredbenner; Darlene Grasso
Pages 48 – 70
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BOOK REVIEW
Hastings, Gerard. The Potential of Social Marketing: Why should the Devil have all the best tunes?
A Review of: "2007, Butterworth-Heinemann, 224 pp. ISBN 0750683503, $43.95 (softcover)"
Carol A. Bryant; Kristina M. Dunlevy
Pages 72 – 77
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SOCIAL MARKETING RESOURCES
Selected Social Marketing-Related Abstracts, Internet Resources, and Books
Kristina M. Dunlevy
Pages 78 – 90
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NOTES FROM THE FIELD
Causation: It's Just One Thing after Another
Bill Smith
Pages 91 – 96
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