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Journal of Strategic Marketing, Volume 15 Issue 2 & 3 2007

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Miscellany
EDITORIAL
Nigel F. Piercy; Carolyn A. Strong
Pages 77 – 78
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Original Articles
Engendering a market orientation: exploring the invisible role of leaders' personal values
Yuhui Gao; Frank Bradley
Pages 79 – 89
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The role of resources in achieving target competitive positions
Samaa Taher Attia; Graham Hooley
Pages 91 – 119
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Within-country ethnic differences and product positioning: a comparison of the perceptions of two British sub-cultures
Asha Pankhania;  Nick Lee; Graham Hooley
Pages 121 – 138
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Gaining and losing market share and returns: a competitive dynamics model
Scott David Williams
Pages 139 – 148
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The contribution of intangible assets and expenditures to shareholder value
Richard A. Heiens;  Robert T. Leach; Leanne C. Mcgrath
Pages 149 – 159
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The impact of resource-strategy correspondence on marketing performance—financial performance tradeoffs
Olivier Furrer;  Maria Tereza Alexandre; D. Sudharshan
Pages 161 – 183
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Framing the problematic relationship between the marketing and operations functions
Niall Piercy
Pages 185 – 207
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Key account planning: benefits, barriers and best practice
Lynette Ryals; Beth Rogers
Pages 209 – 222
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A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers
Eleri R. Thorpe; Robert E. Morgan
Pages 223 – 236
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On e-banking adoption: from banker perception to customer reality
Mark Durkin;  Aodheen O'Donnell;  Gwyneth Mullholland; Joseph Crowe
Pages 237 – 252
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Sustainable tourism marketing at a World Heritage site
Audrey Gilmore;  David Carson; Mário Ascenção
Pages 253 – 264
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Errata
Page 265
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Miscellany
Special Issue CALL FOR PAPERS
Page 267
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