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Journal of Marketing Communications, Volume 13 Issue 2 2007

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Original Articles
Public Information and Consumer Skepticism Effects on Celebrity Endorsements: Studies among Young Consumers
Ainsworth Anthony Bailey
Pages 85 – 107
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Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication
Goran Vlasic; Tanja Kesic
Pages 109 – 129
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Strategic Versus Tactical Nature of Sales Promotions
Pedro Quelhas Brito; Kathy Hammond
Pages 131 – 148
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Inhibition of Brand Integration amid Changing Agency Structures
Philip J. Kitchen;  J. Graham Spickett-Jones; Tony Grimes
Pages 149 – 168
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