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Social Marketing Quarterly, Volume 13 Issue 3 2007

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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11th Annual Innovations in Social Marketing Conference Proceedings*
Introduction
Gregory R. Niblett
Pages 3 – 5
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It's All About the Customer: Context for the 11th Annual Innovations in Social Marketing Conference
Gregory R. Niblett
Pages 6 – 11
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It's All About the Customer: Commercial Perspectives on Customer-Centric Marketing and Managing the Customer Relationship
Nancy Lee
Pages 12 – 16
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Transferring Commercial Perspectives on Consumer Focus to Social Marketing
Beverly Schwartz
Pages 17 – 21
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Perspectives on Marketing to “Consumers that Give a Damn”
Beverly Schwartz
Pages 22 – 25
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Human-Centered Design, Innovation, and Social Marketing
Stanton Brunner;  Chris Waugh; Holly Kretschmar
Pages 26 – 30
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11th Annual Innovations in Social Marketing Conference Proceedings
The New Technology: The Consumer as Participant Rather Than Target Audience
R. Craig Lefebvre
Pages 31 – 42
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Marketing-Driven, Customer-Oriented Government Programs and Barriers They Overcame
May G. Kennedy;  Betsy Humphreys;  Jill Abelson; Carol A. Bryant
Pages 43 – 50
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It's All About the Customer…and the Context
François Lagarde;  Lynne Doner Lotenberg;  Mark Albion; Gerard Hastings
Pages 51 – 57
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Lessons Learned from Social Marketing Models in the United Kingdom
William Sowers;  Jeff French; Clive Blair-Stevens
Pages 58 – 62
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SPECIAL COMMENTARY
Creating Social Change: The Synergy of Combining Marketing and Policy – The ROI of Health Promotion and Disease Prevention
William D. Novelli
Pages 64 – 73
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SOCIAL MARKETING RESOURCES
Selected Social Marketing-Related Abstracts, Internet Resources, and Books
Kristina M. Dunlevy
Pages 74 – 84
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NOTES FROM THE FIELD
…But Who's the Customer?
Bill Smith
Pages 85 – 87
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