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Journal of Health Communication International Perspectives, Volume 12 Issue 5 2007

(Still) 2nd ranked journal by Impact Factor in Communication
ISSN: 1087-0415 (electronic) 1081-0730 (paper)
Publication Frequency: 8 issues per year
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EDITORIAL
Looking for New Opportunities to Enhance Health—Time to Reduce Salt
Scott C. Ratzan
Pages 421 – 422
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ARTICLES
An Exploratory Study of Older Adults' Comprehension of Printed Cancer Information: Is Readability a Key Factor?
Daniela B. Friedman; Laurie Hoffman-Goetz
Pages 423 – 437
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Evaluating the Effects of a Youth Health Media Campaign
Christopher E. Beaudoin; Esther Thorson
Pages 439 – 454
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Does Entertainment-Education Work With Latinos in the United States? Identification and the Effects of a Telenovela Breast Cancer Storyline
Holley A. Wilkin;  Thomas W. Valente;  Sheila Murphy;  Michael J. Cody;  Grace Huang; Vicki Beck
Pages 455 – 469
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The Impact of the Cox-2 Inhibitor Issue on Perceptions of the Pharmaceutical Industry: Content Analysis and Communication Implications
Ragnar E. Lofstedt
Pages 471 – 491
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Narrative Intervention in Behavior and Public Health
Joseph Petraglia
Pages 493 – 505
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BOOK REVIEW
A Review of: “Tones, K. & Green, G. (2004). Health Promotion: Planning and Strategies
London: Sage Publications, 392 pp., ISBN: 0761974490 (paperback); $49.95 ISBN: 0761974482 hardcover (Hardcover) $125.00.

Kathryn Hambleton
Pages 507 – 510
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