informaworld logo
HOME . ABOUT US . CONTACT US 		HELP . PUBLISH WITH US . LIBRARIANS 
ebooks logo journals logo reference works logo abstract databases logo
bullet  SIGN IN Register | Why Register? | Got a Voucher? alerts   marked lists   shopping cart 

informaworld

HOME   |   SEARCH   |   BROWSE
    Issues List       Latest Issue       Volume 13 Issue 3       Aims & Scope       Editorial Board       Instructions for Authors       Subscribe      
<< earliestearliest   < prevprev   Issue listissues   next >next   latest >>latest
Publisher Logo Publication Cover
Search within this journal

Journal of Marketing Communications, Volume 13 Issue 3 2007

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
select-down Click for help
Original Articles
Exploring the Perceived Believability of DTC Advertising in the US
Joann L. Atkin; Richard F. Beltramini
Pages 169 – 180
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Cited By | Related Articles 		 buy now buy now
Influence Attempts in the Consumption Domain: Examining the Concept of a Persuade Package and the Sequencing of Influence Strategies used by Young Adults
Lynnea Mallalieu
Pages 181 – 198
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
Consumer Magazine Advertisement Portrayal of Models by Race in the US: An Assessment
Robin T. Peterson
Pages 199 – 211
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Cited By | Related Articles 		 buy now buy now
Internet Crisis Potential: The Importance of a Strategic Approach to Marketing Communications
Tony Conway;  Mike Ward;  Gerard Lewis; Anke Bernhardt
Pages 213 – 228
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
Book Reviews
Book review
Pages 229 – 230
Abstract | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
select-up

Privacy Policy | Terms & Conditions | Accessibility | RSS
FAQs in: English . Français . Español . 中文（简体和繁體）
© 2009 Informa plc