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Journal of Strategic Marketing, Volume 15 Issue 4 2007

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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EDITORIAL
EDITORIAL
Nigel F. Piercy; Carolyn A. Strong
Pages 267 – 268
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PAPER
Impact of product life cycle stages on barriers to entry
Fahri Karakaya; Roger A. Kerin
Pages 269 – 280
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The mediating role of new product development in the link between market orientation and organizational performance
Fred Langerak;  Erik Jan Hultink; Henry S. J. Robben
Pages 281 – 305
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Internal stakeholder views of a market orientation strategy: implications for implementation
Francine K. Schlosser; Rod B. Mcnaughton
Pages 307 – 325
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An integrative framework of pre-emption strategies
Khai Sheang Lee; Irene C. L. Ng
Pages 327 – 348
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Market orientation of service networks: direct and indirect effects on sustained competitive advantage
Heiner Evanschitzky
Pages 349 – 368
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Marketing and corporate strategy—a response to ‘let marketers reclaim corporate strategy’
Tom Connor
Pages 369 – 374
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