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Original Articles
Asking questions about vices really does increase vice behavior
Gavan J. Fitzsimons;  Lauren G. Block; Patti Williams
Pages 237 – 243
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Effects of norms among those with moral conviction: Counter-conformity emerges on intentions but not behaviors
Matthew J. Hornsey;  Joanne R. Smith; Danielle Begg
Pages 244 – 268
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The relationship between social identity, normative information, and college student drinking
Mark B. Reed;  James E. Lange;  Julie M. Ketchie; John D. Clapp
Pages 269 – 294
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