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Journal of Marketing Communications, Volume 13 Issue 4 2007

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Original Articles
Establishing Effective Repositioning Communications in a Competitive Marketplace
Robert D. Jewell
Pages 231 – 241
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The Impact of Repeat Attendance on Event Sponsorship Effects
Russell Lacey;  Julie Z. Sneath;  Zachary R. Finney; Angeline G. Close
Pages 243 – 255
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Using E-Mail Listservs to Promote Environmentally Sustainable Behaviors
Nancy Artz; Peter Cooke
Pages 257 – 276
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Reputation as Matching Identities and Images: Extending Davies and Chun's (2002) Research on Gaps between the Internal and External Perceptions of the Corporate Brand
Ana Tkalac Verčič; Dejan Verčič
Pages 277 – 290
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Whiteness and Western Values in Global Advertisements: An Exploratory Study
Malene Gram
Pages 291 – 309
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Book Reviews
Book Review
Pages 311 – 312
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