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Social Marketing Quarterly, Volume 13 Issue 4 2007

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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APPLICATIONS
Evaluating Social Marketing Elements in Sponsorship
Norman J. O'Reilly PEER REVIEWED; Judith J. Madill
Pages 1 – 25
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Risky Alcohol Consumption by Young, Female Australians: The Influence of Significant Others
Rebecca O'Hara PEER REVIEWED;  Debra Harker;  Maria Raciti; Michael Harker
Pages 26 – 46
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Make a Kit, Make a Plan, Stay Informed: Using Social Marketing to Change the Population's Emergency Preparedness Behavior
Robert J. Marshall PEER REVIEWED;  Laurie Petrone;  Mary Jo Takach;  Shannon Sansonetti;  Maria Wah-Fitta;  Andrea Bagnall-Degos; Ana Novais
Pages 47 – 64
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The National Diabetes Education Program's “Control Your Diabetes. For Life.” Campaign: Design, Implementation, and Lessons Learned
Joanne Gallivan PEER REVIEWED;  Mimi Lising;  Neyal J. Ammary; Rachel Greenberg
Pages 65 – 82
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CASE STUDY
Capturing the Ripples: Addressing the Sustainability of the Impact of Social Marketing
Gideon Arulmani; Agisa Abdulla
Pages 84 – 107
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COMMENTARY
Moving the Social Marketing Field Forward
Gregory R. Niblett; Michael Rothschild
Pages 109 – 112
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NOTES FROM THE FIELD
Why Don't We Ever Ask What Rich People Need?
Bill Smith
Pages 113 – 116
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LETTER FROM THE EDITOR
LETTER FROM THE EDITOR
Gregory R. Niblett
Pages 117 – 118
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OUR THANKS
OUR THANKS
Gregory R. Niblett
Page 119
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