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Journal of Strategic Marketing, Volume 15 Issue 5 2007

Return on Marketing Investment: The New Marketing Paradigm

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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GUEST EDITORIAL
Return on marketing investment: the new marketing paradigm
Nicholas Ashill
Pages 375 – 376
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PAPER
The role of marketing in the valuation of a firm: exploring the underlying mechanism
L. Jean Harrison-Walker; Grady Perdue
Pages 377 – 386
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Closing the marketing strategy to performance gap: the role of brand orientation
Ho Yin Wong; Bill Merrilees
Pages 387 – 402
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Creating and capturing value in KAM relationships
Lynette J. Ryals; Sue Holt
Pages 403 – 420
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The strategic value of CRM: a technology adoption perspective
James E. Richard;  Peter C. Thirkell; Sid L. Huff
Pages 421 – 439
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A typology of customer lifetime values in buyer–seller relationships
Ellen Roemer
Pages 441 – 457
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