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Journal of Strategic Marketing, Volume 16 Issue 1 2008

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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EDITORIAL
EDITORIAL
Nigel F. Piercy; Carolyn A. Strong
Pages 1 – 2
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PAPERS
Avoiding Potential Traps in Fair Trade Marketing: A Social Representation Perspective
Luc K. Audebrand; Adrian Iacobus
Pages 3 – 19
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Customer Engagement and Behavioral Considerations
Tony Carter
Pages 21 – 26
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Place-product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations
Maria Lichrou;  Lisa O'Malley; Maurice Patterson
Pages 27 – 39
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An Analysis of the Spanish Toy Sector from a Dynamic Perspective on Product Strategy
Valle Santos Álvarez; Teresa García Merino
Pages 41 – 53
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The Relationship between Organizational Commitment and Market Orientation
Subramanian Sivaramakrishnan;  David Zhang;  Marjorie Delbaere; Edward Bruning
Pages 55 – 73
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Transition Strategies between Product Space and Service Time: User Assets, Search Characteristics, and Co-production
Jack Cadeaux
Pages 75 – 87
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