informaworld logo
HOME . ABOUT US . CONTACT US 		HELP . PUBLISH WITH US . LIBRARIANS 
ebooks logo journals logo reference works logo abstract databases logo
bullet  SIGN IN Register | Why Register? | Got a Voucher? alerts   marked lists   shopping cart 

informaworld

HOME   |   SEARCH   |   BROWSE
    Issues List       Latest Issue       Volume 14 Issue 1       Aims & Scope       Editorial Board       Instructions for Authors       Subscribe      
<< earliestearliest   < prevprev   Issue listissues   next >next   latest >>latest
Publisher Logo Publication Cover
Search within this journal

Social Marketing Quarterly, Volume 14 Issue 1 2008

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
select-down Click for help
Original Articles
Introduction
Jeff French; Aiden Truss
Pages 1 – 3
Abstract | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
APPLICATIONS
“Listening to Reason”: A Social Marketing Stop-Smoking Campaign in Nottingham
Jeanelle De Gruchy; Dara Coppel
Pages 5 – 17
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
Social Marketing and the Meaning of Cool
Sara Bird; Alan Tapp
Pages 18 – 29
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
CASE STUDIES
PITSTOP–Men's Health Social Marketing Program
Ben O'Brien; Diana Forrest
Pages 31 – 36
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Cited By | Related Articles 		 buy now buy now
Beating the Barriers to Social Marketing
Sarah Cork
Pages 37 – 49
Abstract | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
THEORY AND REVIEW
Measuring the Societal Impact of Behavior Choices
Graham Lister;  Dominic McVey;  Jeff French;  Clive Blair Stevens; Rowena Merritt
Pages 51 – 62
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
What Next for Social Marketing – Developing “Superman” or a Sustainable System?
Allison Thorpe;  Rowena Merritt;  Dominic McVey; Aiden Truss
Pages 63 – 71
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Cited By | Related Articles 		 buy now buy now
Happily Ever After…? Partnerships in Social Marketing
Jane Thomas
Pages 72 – 75
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
Applying Commercial Marketing Theory to Social Marketing: A Tale of 4Ps (and a B)
Matthew Wood
Pages 76 – 85
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Cited By | Related Articles 		 buy now buy now
SOCIAL MARKETER 2 SOCIAL MARKETER
An Interview with Fiona Adshead
Beverly Schwartz
Pages 87 – 90
Abstract | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
NOTES FROM THE FIELD
Can Social Marketing Be Everything to Everyone?
Bill Smith
Pages 91 – 93
Abstract | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
select-up

Privacy Policy | Terms & Conditions | Accessibility | RSS
FAQs in: English . Français . Español . 中文（简体和繁體）
© 2009 Informa plc