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Journal of Marketing Communications, Volume 14 Issue 3 2008

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Original Articles
Predictors for internet usage of teenagers in the United States: A multivariate analysis
James C. Tsao; Sara Steffes-Hansen
Pages 171 – 191
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Organising IMC roles and functions in the business-to-business network environment
Linda Hall; Mark Wickham
Pages 193 – 206
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Word of mouth as a promotional tool for turbulent markets
Roger B. Mason
Pages 207 – 224
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The role of disclosure in organized word-of-mouth marketing programs
Walter J. Carl
Pages 225 – 241
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Book Reviews
Book review
Pages 243 – 245
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