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Journal of Strategic Marketing, Volume 16 Issue 2 2008

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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EDITORIAL
EDITORIAL
Nigel F. Piercy; Carolyn A. Strong
Pages 89 – 90
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PAPERS
Impact of Marketing Model Application and Competitive Intelligence Utilization on Strategic Response Capability
John H. Heinrichs; Jeen-Su Lim
Pages 91 – 110
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Understanding the International Retail Divestment Process
Patricia Cairns;  Anne Marie Doherty;  Nicholas Alexander; Barry Quinn
Pages 111 – 128
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Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts
Eva K. Foedermayr; Adamantios Diamantopoulos
Pages 129 – 156
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Organizational Factors Associated with Job Characteristics: Evidence from Frontline Service Employees
Filipe Coelho; Mário Augusto
Pages 157 – 172
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