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Journal of Strategic Marketing, Volume 16 Issue 3 2008

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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EDITORIAL
EDITORIAL
Nigel F. Piercy; Carolyn A. Strong
Pages 173 – 174
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PAPERS
True Marketing: A Value Based Philosophy for Strategic Marketing
Jan Mattsson
Pages 175 – 188
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Status and Conspicuousness – Are They Related? Strategic Marketing Implications for Luxury Brands
Yann Truong;  Geoff Simmons;  Rodd McColl; Philip J. Kitchen
Pages 189 – 203
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A Truly Co-operative Venture: The Case Study of Co-operative Food, a Retailer Response to Fair Trade
Bob Doherty
Pages 205 – 221
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Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research
Eva K. Foedermayr; Adamantios Diamantopoulos
Pages 223 – 265
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Why Small Private Liberal Arts Colleges Need to Develop Effective Marketing Cultures
Darrell Norman Burrell
Pages 267 – 278
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