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Journal of Marketing Communications, Volume 14 Issue 4 2008

CONTROVERSIAL ADVERTISING

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Guest Editorial
Controversial advertising
B. Zafer Erdogan
Pages 247 – 248
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Exploring consumer reactions to incongruent mild disgust appeals
Nathalie Dens;  Patrick De Pelsmacker; Wim Janssens
Pages 249 – 269
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The influence of advertising context on perceptions of offense
Timothy P. Christy; Eric Haley
Pages 271 – 291
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Controversial advertisement executions and involvement on elaborative processing and comprehension
Bruce A. Huhmann; Beth Mott-Stenerson
Pages 293 – 313
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The role of advertiser motives in consumer evaluations of ‘responsibility’ messages from the alcohol industry
J. L. Atkin;  M. McCardle; S. J. Newell
Pages 315 – 335
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