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Journal of Strategic Marketing, Volume 16 Issue 4 2008

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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EDITORIAL
EDITORIAL
Nigel F. Piercy; Carolyn A. Strong
Pages 279 – 281
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PAPERS
Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland
Laurent Muzellec; Mary Lambkin
Pages 283 – 299
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An Empirical Investigation of the Relationship between Quality Management Factors and Customer Satisfaction, Improved Competitive Position and Overall Business Performance
Bishnu Sharma; David Gadenne
Pages 301 – 314
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It's Time to Quit: Using Advertising to Encourage Smoking Cessation
Ekant Veer;  Matthew Tutty; Jorre Willemse
Pages 315 – 325
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Differences between Short and Long-term Relationships: An Empirical Analysis in Franchise Systems
M. Victoria Bordonaba-Juste; Yolanda Polo-Redondo
Pages 327 – 354
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BOOK REVIEW
BOOK REVIEW
Pages 355 – 357
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