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Volume 14 Issue 4
Aims & Scope
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Reprints
Journal of Business To Business Marketing
, Volume
14
Issue 4 2007
ISSN:
1547-0628 (electronic) 1051-712X (paper)
Publication Frequency:
4 issues per year
Subjects:
Business & Corporate Strategy
;
Direct Marketing
;
Management & Management Techniques
;
Organizational Analysis
;
Organizational Theory & Behaviour
;
Sales & Marketing
;
Sales & Marketing Management
;
Publisher:
Routledge
Issue Purchase: US$130.90 -
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Miscellany
2006 Outstanding Article of the Year
J. David Lichtenthal
Page 1
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FROM THE EDITOR
Impetus for the Topic-Building on Our Long and Distinguished Past
J. David Lichtenthal
Pages 3 – 10
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Original Articles
Business-to-Business Marketing Textbooks: A Comparative Review
Klaus Backhaus; Bastian Mell; Tatjana Sabel
Pages 11 – 65
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Commentary on “Business-to-Business Marketing Textbooks: A Comparative Review”
Gul T. Butaney
Pages 67 – 77
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Commentary on “Business-to-Business Marketing Textbooks: A Comparative Review”
Earl D. Honeycutt Jr.; Shawn T. Thelen
Pages 79 – 83
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Commentary on “Business-to-Business Marketing Textbooks: A Comparative Review”
Damien McLoughlin
Pages 85 – 91
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Commentary on “Business-to-Business Marketing Textbooks: A Comparative Review”
Ivan Snehota; Annalisa Tunisini
Pages 93 – 97
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A Reply to the Commentaries on “Business-to-Business Marketing Textbooks: A Comparative Review”
Klaus Backhaus; Bastian Mell; Tatjana Sabel
Pages 99 – 105
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