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FROM THE EDITOR
Advocating Business Marketing Education: Relevance and Rigor–Uttered As One
J. David Lichtenthal
Pages 1 – 12
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Original Articles
Emerging Research Opportunities for Doctoral Students in B-to-B Marketing
Jagdish N. Sheth
Pages 13 – 22
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Trends in Executive Education in Business Marketing
Das Narayandas
Pages 23 – 30
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Business Marketing in Master's Programs: A Part of the Fabric
Donald W. Barclay;  Terry H. Deutscher; Mark H. Vandenbosch
Pages 31 – 51
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A Commentary on “Business Marketing in Master's Programs: A Part of the Fabric”
Earl D. Honeycutt Jr.
Pages 53 – 60
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A Commentary on “Business Marketing in Master's Programs: A Part of the Fabric”: Cut from the Same Cloth?
James A. Narus; James C. Anderson
Pages 61 – 68
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A Reply to “Business Marketing in Master's Programs: A Part of the Fabric”, But What If the Suit Differs?
Donald W. Barclay;  Terry H. Deutscher; Mark H. Vandenbosch
Pages 69 – 74
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Undergraduate Education: The Implications of Cross-Functional, Relationships in Business Marketing–The Skills of High-Performing Managers
Michael D. Hutt; Thomas W. Speh
Pages 75 – 94
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A Commentary on “Undergraduate Education: The Implications of Cross-Functional Relationships in Business Marketing–The Skills of High-Performing Managers”
Carlos M. Rodriguez
Pages 95 – 102
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A Commentary on “Undergraduate Education: The Implications of Cross-Functional Relationships in Business Marketing–The Skills of High-Performing Managers”
Gul T. Butaney
Pages 103 – 109
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A Reply to Commentaries by Gul T. Butaney and Carlos M. Rodriguez–The Business Marketing Course: A Cornerstone in the Undergraduate Curriculum
Michael D. Hutt; Thomas W. Speh
Pages 111 – 114
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Miscellany
A Precis of the Articles and Commentaries in This Issue
Pages 115 – 132
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Book Reviews
BOOK REVIEW
Annalisa Tunisini
Pages 133 – 139
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