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Miscellany
2003 Outstanding Article of the Year
J. David Lichtenthal
Page 1
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FROM THE EDITOR
Internet Integration in Business Markets
J. David Lichtenthal
Pages 3 – 8
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Original Articles
Internet Usage Within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions
D. Eric Boyd; Robert E. Spekman
Pages 9 – 34
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Internet-Enabled Linkages: Balancing Strategic Considerations with Operational Efficiencies in Business-to-Business Marketing
Gopalkrishnan R. Iyer
Pages 35 – 59
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Strategic Implications of Reverse Auctions
Richard W. Schrader;  Julie Toner Schrader; Eric P. Eller
Pages 61 – 82
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The Potential for Cross-Functional Contributions to B2B E-Commerce Marketing Initiatives: E-Commerce and Purchasing Professionals
Roger Gomes; Patricia A. Knowles
Pages 83 – 101
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Intra, Extra, and Internets in Franchise Network Organizations
Audhesh K. Paswan;  C. Michael Wittmann; Joyce A. Young
Pages 103 – 129
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Integration of Multiple Sales Channels with Web-Based Technology–A Case of the Pharmaceutical Industry
Sandra S. Liu;  Charlie C. L. Wang; Andrew Chi-Fai Chan
Pages 131 – 152
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The Impact of Personality Variables, Prior Experience, and Training on Sales Agents' Internet Utilization and Performance
Rajesh Gulati;  Dennis N. Bristow; Wenyu Dou
Pages 153 – 182
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