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FROM THE EDITOR
In Appreciation
J. David Lichtenthal
Page 1
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Original Articles
Literature Reviews, Commentaries and the State of Our Discipline with a Continuing Call for Papers
J. David Lichtenthal
Pages 3 – 9
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A Commentary on Business Marketing: A Twenty Year Review and an Invitation for Continued Dialogue
Robert E. Spekman
Pages 11 – 32
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Commentary: Thoughts on the Future of Business Marketing
David T. Wilson
Pages 33 – 43
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Sensemaking About Business-to-Business Strategies and Relationships: A Commentary on Reid and Plank's Review
Arch G. Woodside
Pages 45 – 53
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A Reply to the Commentaries on “Business Marketing: A Twenty Year Review”
David A. Reid; Richard E. Plank
Pages 55 – 67
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Is Vertical Co-Ordination an Effective Response to Economic and Technological Ties in Industrial Purchasing Relationships?
Arnt Buvik
Pages 69 – 92
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Book Reviews
BOOK REVIEWS
John A. Valentine;  Dennis J. Cahill; D. Deo Sharma
Pages 93 – 103
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