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FROM THE EDITOR
Business-to-Business Marketing Education in the 21st Century
J. David Lichtenthal
Pages 1 – 5
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Original Articles
Doctoral Programs in Business-to-Business Marketing: Status and Prospects
Erwin Danneels; Gary L. Lilien
Pages 7 – 34
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Challenges for B-to-B Doctoral Programs: A Commentary on “Doctoral Programs in Business-to-Business Marketing: Status and Prospects,” by Erwin Danneels and Gary L. Lilien
Grahame R. Dowling
Pages 35 – 38
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A Program of Action for Business-to-Business Doctoral Programs: A Reply to Grahame Dowling
Erwin Danneels; Gary L. Lilien
Pages 39 – 40
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The Pedagogy of Executive Education in Business Markets
Narakessari Narayandas;  V. Kasturi Rangan; Gerald Zaltman
Pages 41 – 63
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Commentary on: “The Pedagogy of Executive Education in Business Markets,” by Narakessari Narayandas, V. Kasturi Rangan, and Gerald Zaltman
Elizabeth J. Wilson
Pages 65 – 70
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Reply to Commentary on: “The Pedagogy of Executive Education in Business Markets,” by Elizabeth J. Wilson
Narakessari Narayandas;  V. Kasturi Rangan; Gerald Zaltman
Pages 71 – 73
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Master's Level Education in Business Marketing: Quo Vadis?
James A. Narus; James C. Anderson
Pages 75 – 93
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Commentary on: “Master's Level Education in Business Marketing: Quo Vadis?,” by James A. Narus and James C. Anderson
Earl D. Honeycutt Jr.
Pages 95 – 98
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Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.
James A. Narus; James C. Anderson
Pages 99 – 102
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Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum
Michael D. Hutt; Thomas W. Speh
Pages 103 – 126
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Commentary on: “Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum,” by Michael D. Hutt and Thomas W. Speh
Gul Butaney
Pages 127 – 137
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Linking Content to Practice in the Business Marketing Course: A Reply to Gul Butaney
Michael D. Hutt; Thomas W. Speh
Pages 139 – 143
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Essay: Technology in the Classroom: Teaching Business Marketing in the 21st Century
Richard P. Vlosky; David T. Wilson
Pages 145 – 156
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Commentary on: “Technology in the Classroom: Teaching Business Marketing in the 21st Century,” by Richard P. Vlosky and David T. Wilson
Carlos M. Rodriguez
Pages 157 – 160
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“Technology in the Classroom: Teaching Business Marketing in the 21st Century”: A Reply to Carlos M. Rodriguez
Richard P. Vlosky; David T. Wilson
Pages 161 – 164
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