informaworld logo
HOME . ABOUT US . CONTACT US 		HELP . PUBLISH WITH US . LIBRARIANS 
ebooks logo journals logo reference works logo abstract databases logo
bullet  SIGN IN Register | Why Register? | Got a Voucher? alerts   marked lists   shopping cart 

informaworld

HOME   |   SEARCH   |   BROWSE
    Issues List       Latest Issue       Volume 14 Issue 5       Aims & Scope       Editorial Board       Instructions for Authors       Subscribe      
<< earliestearliest   < prevprev   Issue listissues   next >next   latest >>latest
Publisher Logo Publication Cover
Search within this journal

Journal of Marketing Communications, Volume 14 Issue 5 2008

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
select-down Click for help
Articles
Defining the gap between research and practice in public relations programme evaluation – towards a new research agenda
Anne Gregory; Tom Watson
Pages 337 – 350
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
Marketing sustainability: Use of information sources and degrees of voluntary simplicity
Caroline Oates;  Seonaidh McDonald;  Panayiota Alevizou;  Kumju Hwang;  William Young; Leigh-Ann McMorland
Pages 351 – 365
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
Receptivity to advertising messages and desired shopping values
Hye-Young Kim; Youn-Kyung Kim
Pages 367 – 385
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
Sport sponsorship, team support and purchase intentions
Aaron Smith;  Brian Graetz; Hans Westerbeek
Pages 387 – 404
Abstract | References | Full Text PDF | Full Text HTML | Request Permissions
Related Articles 		 buy now buy now
select-up

Privacy Policy | Terms & Conditions | Accessibility | RSS
FAQs in: English . Français . Español . 中文（简体和繁體）
© 2009 Informa plc