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Social Marketing Quarterly, Volume 14 Issue 4 2008

Workplace Health and Safety

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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APPLICATIONS
Use of Occupational Ethnography and Social Marketing Strategies to Develop a Safety Awareness Campaign for Coal Miners
Elaine T. Cullen;  Lori N. H. Matthews; Theodore D. Teske
Pages 2 – 21
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Evaluating Tractor Safety Messages: A Concept Development Project
Julie A. Sorensen;  John May;  Patrick O'Hara;  Ronne Ostby;  Thomas Lehman;  Stacey Viebrock; Maria Emmelin
Pages 22 – 44
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Use of Health Communication and Social Marketing Principles in Planning Occupational Safety and Health Interventions
Virginia H. Sublet; Max R. Lum
Pages 45 – 70
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Using Community-Based Prevention Marketing to Improve Farm Worker Safety
Paul F. Monaghan;  Carol A. Bryant;  Julie A. Baldwin;  Yiliang Zhu;  Boubakari Ibrahimou;  Jason D. Lind;  Ricardo B. Contreras;  Antonio Tovar;  Tirso Moreno; Robert J. McDermott
Pages 71 – 87
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CASE STUDIES
A Case Study in Applied Social Marketing: Developing an Occupational Safety and Health Product
Douglas F. Scott
Pages 89 – 98
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Partnering and Consumer Orientation: Techniques that Move Occupational Safety and Health Research into Practice
Heidi Hudson;  John Snawder;  Eric Esswein; Cynthia Striley
Pages 99 – 104
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