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Journal of Strategic Marketing, Volume 16 Issue 5 2008

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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EDITORIAL
EDITORIAL
Pages 359 – 361
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PAPERS
Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability
Karin Tollin
Pages 363 – 390
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Strategy by Bottom-up Abstractions of the Customer Interface
Jan Mattsson
Pages 391 – 399
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Competitive Advantage with New Product Development: Implications for Life Cycle Theory
John Nadeau; R. Mitch Casselman
Pages 401 – 411
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An Exploratory Study of the Influence of Sales Training Content and Salesperson Evaluation on Salesperson Adaptive Selling, Customer Orientation, Listening, and Consulting Behaviors
Alfred M. Pelham; Pamela Kravitz
Pages 413 – 435
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The Effect of Management Commitment to Service Quality on Frontline Employees' Job Attitudes, Turnover Intentions and Service Recovery Performance in a New Public Management Context
Nicholas J. Ashill;  Michel Rod; Janet Carruthers
Pages 437 – 462
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