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Journal of Marketing Communications, Volume 15 Issue 1 2009

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Articles
Corporate identity and consumer marketing: A process model and research agenda
Hong-Wei He; Avinandan Mukherjee
Pages 1 – 16
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Improving incongruent sponsorships through articulation of the sponsorship and audience participation
Caspar Coppetti;  Daniel Wentzel;  Torsten Tomczak; Sven Henkel
Pages 17 – 34
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Theory construction and data analysis in marketing communication: A facet analytical approach
Jacob Hornik;  Erik H. Cohen; Reuven Amar
Pages 35 – 54
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Mining for mindsets: The conceptual anatomy of a successful crisis communication strategy in mining
Sylvain Charlebois; Greg Elliott
Pages 55 – 71
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Miscellany
Call for papers
Journal of Marketing Communications
Pages 73 – 74
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