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Social Marketing Quarterly, Volume 15 Issue 1 2009

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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APPLICATIONS
Integration of Social Marketing Elements in the Design of a Physical Activity Program for Preschoolers
Laura Bellows;  Jennifer Anderson;  Patricia Davies; Catherine Kennedy
Pages 2 – 21
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Childhood Obesity Prevention in South Africa: Media, Social Influences, and Social Marketing Opportunities
W. Douglas Evans;  Jonathan Blitstein;  Christina Lynch;  Anniza de Villiers;  Catherine Draper;  Nelia Steyn; Estelle V. Lambert
Pages 22 – 48
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Analysis of Public Service Announcements on National Television, 2001–2006
Andrea Fuhrel-Forbis;  P. Gayle Nadorff; Leslie B. Snyder
Pages 49 – 69
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CASE STUDY
Developing and Launching the Government Social Franchise Model of Reproductive Health Care Service Delivery in Vietnam
Anh D. Ngo;  Dana L. Alden;  Nguyen Hang; Nhuan Dinh
Pages 71 – 89
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SOCIAL MARKETER 2 SOCIAL MARKETER
An Interview With Robert Donovan
Beverly Schwartz
Pages 91 – 96
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NOTES FROM THE FIELD
The Power of the Product P, or Why Toothpaste Is So Important to Behavior Change
Bill Smith
Pages 98 – 106
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Separating Products and Behaviors
Michael L. Rothschild
Pages 107 – 110
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CORRIGENDUM
Correction to: “A Case Study in Applied Social Marketing: Developing an Occupational Safety and Health Product”
Page 111
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