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Communication Methods and Measures, Volume 3 Issue 1 & 2 2009

Evaluating Health Communication Campaigns: Key Issues and Alternative Approaches

ISSN: 1931-2466 (electronic) 1931-2458 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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Original Articles
Challenges in Evaluating Health Communication Campaigns: Defining the Issues
Seth M. Noar
Pages 1 – 11
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Comparison of Research Designs for Two Controlled Trials of Mass Media Interventions
Brian S. Flynn;  John K. Worden; Janice Yanushka Bunn
Pages 12 – 28
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Interrupted Time-Series Designs for Evaluating Health Communication Campaigns
Philip Palmgreen
Pages 29 – 46
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Evaluation of the VERB™ Campaign: Challenges and Solutions
Marian Huhman;  Lance D. Potter;  Mary Jo Nolin; Dave R. Judkins
Pages 47 – 60
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New Methods for Estimating the Impact of Health Communication Programs
Stella Babalola; D. Lawrence Kincaid
Pages 61 – 83
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Does Evaluation Design Impact Communication Campaign Effect Size? A Meta-Analysis
Leslie B. Snyder;  Mark A. Hamilton; Tania Huedo-Medina
Pages 84 – 104
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Reflections on Evaluating Health Communication Campaigns
Seth M. Noar;  Philip Palmgreen; Rick S. Zimmerman
Pages 105 – 114
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