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Asian Journal of Communication, Volume 8 Issue 2 1998

Advertising and Cultural China

Journal of the Asian Media Information and Communication Centre (AMIC)
ISSN: 1742-0911 (electronic) 0129-2986 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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Miscellany
Editorial board
Page ebiii
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Foreword
James Tsao; Katherine T. Frith
Pages 7 – 9
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Original Articles
Advertising and cultural china: Challenges and opportunities in Asia
Katherine T. Frith; James Tsao
Pages 1 – 17
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Value changes in Chinese advertisements from 1979 to 1995: A longitudinal study
Bryce T. McIntyre; Ran Wei
Pages 18 – 40
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Selling to the middle kingdom: Culture is the key
Jiafei Yin
Pages 41 – 69
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Opposites apart: Explaining differential revenues between China's party and mass-appeal newspapers
Chen Huailin; Guo Zhongshi
Pages 70 – 99
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Entry and performance of transnational advertising agencies in Taiwan
Guang-shiash Hu
Pages 100 – 123
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Factors influencing the adoption of interactive TV in Hong Kong: Implications for advertising
Louis Leung; Ran Wei
Pages 124 – 147
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Turning the ‘domino theory’ upside down in Asia: Advertising and Singapore's cultural evolution
Dennis G. Martin; Subir Sengupta
Pages 148 – 167
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The wisdom of two sages: Sun tzu and confucius on marketing strategy
Qimei Chen; William D. Wells
Pages 168 – 193
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Book Reviews
Book reviews
Katherine Frith; Xinshu Zhao
Pages 194 – 197
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