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Social Marketing Quarterly, Volume 15 Issue 2 2009

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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Special Section: Proceedings From the 2008 World Social Marketing Conference
Introduction
Rowena Merritt; Aiden Truss
Pages 2 – 4
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Where Are All the Products? Are We Really Doing Social Marketing or Are We Doing Social Sales?
Rowena Merritt;  Alex Christopoulos; Allison Thorpe
Pages 5 – 13
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Developing World-Class Social Marketing Standards: A Step in the Right Direction for a More Socially Responsible Marketing Profession
Chahid Fourali
Pages 14 – 24
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Household Waste Recycling Behavior: A Market Segmentation Model
Jill Jesson
Pages 25 – 38
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GO Men's Health Program
Amanda Burton;  Matthew Atherton; Anna Nygaard
Pages 39 – 47
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Special Section: Proceedings From the 2008 International Nonprofit and Social Marketing Conference
Introduction
Page 49
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Effective Communication Only Part of the Strategy Needed to Promote Help-Seeking of Young People With Mental Health Problems
Lyn Phillipson;  Sandra C. Jones; Elizabeth Wiese
Pages 50 – 62
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Communication About Organ Donation Intentions: Formative Research for a Social Marketing Program Targeting Families
Sandra C. Jones;  Samantha L. Reis; Kelly L. Andrews
Pages 63 – 73
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Defining a Process for Segmenting the General Practitioner Market for Rural Practice Recruitment
Elizabeth Hemphill; Carol T. Kulik
Pages 74 – 91
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Product Evaluation in a Social Marketing and Community Development Context: A Case Study and Initial Report
Anne Hill;  Railton Hill; Susan Moore
Pages 92 – 104
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NOTES FROM THE FIELD
What if Your Organization Couldn't Care Less About Social Marketing?
François Lagarde
Pages 105 – 108
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