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Journal of Marketing Communications, Volume 15 Issue 2 & 3 2009

Integrated Marketing Communications

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Guest Editorial
The evolution of IMC: IMC in a customer-driven marketplace
Don E. Schultz ;Charles H. Patti
Pages 75 – 84
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Original Articles
Integrated marketing communications: From media channels to digital connectivity
Frank Mulhern
Pages 85 – 101
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Integrated marketing communications measurement and evaluation
Michael T. Ewing
Pages 103 – 117
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Apples, oranges and fruit salad: A Delphi study of the IMC educational mix
Gayle Kerr
Pages 119 – 137
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Building strong brands in a modern marketing communications environment
Kevin Lane Keller
Pages 139 – 155
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The primacy of the consumer in IMC: Espousing a personalist view and ethical implications
Jerry G. Kliatchko
Pages 157 – 177
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Rethinking marketing communication: From integrated marketing communication to relationship communication
Åke Finne ;Christian Grönroos
Pages 179 – 195
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IMC: New horizon/false dawn for a marketplace in turmoil?
Philip J. Kitchen ;Don E. Schultz
Pages 197 – 204
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Call for Papers
Journal of Marketing Communications:Special Issue on New Advertising Formats
Pages 205 – 206
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Journal of Marketing Communications:Special Issue on Cross-Media and Cross-Tool Effects
Pages 207 – 208
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