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Social Marketing Quarterly, Volume 15 Supplement 1 2009

New Directions in Health Communication, Marketing, and Media

Journal of the Academy for Educational Development
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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Editorial
Editors' Introduction: New Directions in Health Communication, Marketing, and Media
Gary L. Kreps; Leslie B. Snyder
Pages 1 – 6
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Featured Selections
New Communication Channels: Changing the Nature of Customer Engagement
Jay M. Bernhardt;  Darren Mays;  Doğan Eroğlu; Katherine Lyon Daniel
Pages 7 – 15
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Cancer Information Seeking Among Black and White Adults: Results From the 2003 and 2005 Health Information National Trends Surveys
Jiali Ye;  Zhiheng Xu; Bamidele Adesunloye
Pages 16 – 29
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TXTING4HEALTH: The Role of the Mobile Channel in the Health Care Industry and in the Sphere of Public Health
Eric Holmen
Pages 30 – 35
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Using Framing Theory to Unite the Field of Injury and Violence Prevention and Response: Adding Power to Our Voices
Lucinda Austin;  Jane Mitchko;  Carol Freeman;  Susan Kirby; Joanne Milne
Pages 36 – 54
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Content Analysis of Internet Marketing Strategies: How Pharmaceutical Companies Communicate About Contraceptives With Consumers Online
Christy J. W. Ledford
Pages 55 – 71
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Town Hall Meetings: Implementing The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking
Gwyndolyn Ensley
Pages 72 – 79
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Piloting EX, a Social Marketing Campaign to Prompt Smoking Cessation
Kristen L. McCausland;  Jane A. Allen;  Jennifer C. Duke;  Haijun Xiao;  Eric T. Asche;  Jeffrey C. Costantino; Donna M. Vallone
Pages 80 – 101
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Information Needs and Self-Efficacy: Internet Use by Women With Breast Cancer
Barbara Arroyo; Diana Stover Tillinghast
Pages 102 – 117
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Findings From Exploratory and Materials Testing Focus Groups With Korean American Parents Regarding Preteen Vaccination and the 11- and 12-Year-Old Checkup
Derek Inokuchi;  Aparna Ramakrishnan;  Karena F. Sapsis; Allison L. Friedman
Pages 118 – 135
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Marketing Fruit and Vegetable Intake With Interactive Games on the Internet
Mary K. Buller;  Ilima L. Kane;  Andrea L. Dunn;  Erika J. Edwards;  David B. Buller; Xia Liu
Pages 136 – 154
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