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Social Marketing Quarterly, Volume 15 Issue 3 2009

Journal of the AED
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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APPLICATIONS
Can Environmental Promotion Backfire? Evidence From the Vehicle Market
Mario F. Teisl;  Caroline L. Noblet; Jonathan Rubin
Pages 2 – 32
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Strategic Social Marketing in Canada: Ten Phases to Planning and Implementing Cancer Prevention and Cancer Screening Campaigns
Jennifer Allyson Dooley;  Sandra C. Jones; Kendra Desmarais
Pages 33 – 48
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The Shoreline Project for Street Drinkers: Designing and Running a Supported Housing Project for the “Unhousable”
Steve James; Heather Skinner
Pages 49 – 66
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Applying Social Marketing in the Development of a Volunteer Program
Amnon Boehm
Pages 67 – 84
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“Get Firefighters Moving”: Marketing a Physical Fitness Intervention to Reduce Sudden Cardiac Death Risk in Full-Time Firefighters
John A. Staley
Pages 85 – 99
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Exploring Perceived Enablers and Barriers to Social Marketing Use in Public Health Nursing
Kristin Knibbs; Lynnette Leeseberg Stamler
Pages 100 – 112
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CASE STUDY
Implementing a Community-Based Social Marketing Program to Increase Recycling
Tracey Haldeman; Jeanine Warisse Turner
Pages 114 – 127
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TRAINING INITIATIVES
Social Marketing Education: The Beat Goes On
Kathleen Kelly
Pages 129 – 141
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NOTES FROM THE FIELD
The Change We Need: New Ways of Thinking About Social Issues
R. Craig Lefebvre
Pages 142 – 144
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