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Journal of Marketing Communications, Volume 15 Issue 4 2009

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Original Articles
Fly-posting: An exploration of a ‘controversial’ medium
Iain R. Black; Iain Nevill
Pages 209 – 226
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Effects beyond click-through: Incidental exposure to web advertising
Chan Yun Yoo
Pages 227 – 246
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Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail
Clinton Amos; Audhesh Paswan
Pages 247 – 265
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Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness
Ailsa Kolsaker; Nikolaos Drakatos
Pages 267 – 280
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Book Reviews
Book Review
Jenny Lloyd
Pages 281 – 282
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Call For Papers
Journal of Marketing Communications
Pages 283 – 284
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Journal of Marketing Communications
Pages 285 – 286
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