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Journal of Strategic Marketing, Volume 17 Issue 5 2009

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Editorial
Editorial
Nigel F. Piercy; Carolyn A. Strong
Pages 323 – 325
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Papers
Marketing power and CMO power: could market orientation break the link? An exploratory case study
Lucio Lamberti; Giuliano Noci
Pages 327 – 343
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Conceptualising and measuring defensive marketing orientation (DMO): some inaugural thoughts on assessing marketing's place in ‘society's doghouse’
Tony Woodall; Stephen Swailes
Pages 345 – 364
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Organizational preconditions supporting relationship management capability renewal
Denise Jarratt
Pages 365 – 381
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Innovative marketing in SMEs: an empirical study
Michele O'Dwyer;  Audrey Gilmore; David Carson
Pages 383 – 396
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Managers of UK based SMEs' perceptions of their overseas performance and competitiveness: a study of regular and sporadic internationalising firms
Dave Crick
Pages 397 – 410
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A relational approach of the supply function: an extension to the new ventures phenomenon in the small and medium enterprise (SME) context
Jesús Cambra-Fierro; Yolanda Polo-Redondo
Pages 411 – 431
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Call For Papers
Special issue: The engagement of customers beyond their expected roles
Pages 433 – 434
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