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Social Marketing Quarterly, Volume 15 Issue 4 2009

Journal of the AED
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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The Period of PURPLE Crying Campaign
Designing and Testing a Shaken Baby Syndrome Prevention Program – The Period of PURPLE Crying: Keeping Babies Safe in North Carolina
Desmond K. Runyan;  Heidi J. Hennink-Kaminski;  Adam J. Zolotor;  Ronald G. Barr;  Robert A. Murphy;  Marilyn Barr;  Kelly Sullivan;  Elizabeth K. Dougall; Maryalice Nocera
Pages 2 – 24
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Myths, Mysteries, and Monsters: When Shaken Babies Make the News
Heidi J. Hennink-Kaminski; Elizabeth K. Dougall
Pages 25 – 48
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Tailoring Hospital Education Materials for The Period of PURPLE Crying: Keeping Babies Safe in North Carolina Media Campaign
Heidi J. Hennink-Kaminski; Elizabeth K. Dougall
Pages 49 – 64
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APPLICATIONS
Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework
Simani M. Price;  Lance D. Potter;  Barnali Das;  Yu-Chung L. Wang; Marian Huhman
Pages 66 – 82
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California–Mexico Collaborations on Social Marketing Campaigns Targeting Mexican Immigrants
Victoria D. Ojeda;  Sarah P. Hiller; Pamela Estrada
Pages 83 – 97
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CASE STUDY
Social Marketing Approach to a Successful Oral Cancer Case-Finding Pilot
Ray Lowry;  Anne Archer;  Debora Howe;  Rebecca Russell; Sara Hiom
Pages 99 – 110
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THEORY AND REVIEW
Role of Relationship Management and Value Co-Creation in Social Marketing
Darshan Desai
Pages 112 – 125
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NOTES FROM THE FIELD
What Is So Special About Social Marketing? I Mean, Really
Bill Smith; Katharine H. Schneider
Pages 127 – 133
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Ending Poverty: “What's Social Marketing Got to Do With It?”
Nancy R. Lee; Philip Kotler
Pages 134 – 140
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