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Journal of Marketing Communications, Volume 15 Issue 5 2009

ISSN: 1466-4445 (electronic) 1352-7266 (paper)
Publication Frequency: 5 issues per year
Publisher: Routledge
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Articles
Multinational corporate website strategies and influencing factors: A comparison of US and Korean corporate websites
Wonsun Shin; Jisu Huh
Pages 287 – 310
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IMC: Has anything really changed? A new perspective on an old definition
Edwina Luck; Jennifer Moffatt
Pages 311 – 325
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An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study
Yuhmiin Chang
Pages 327 – 343
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MNE executive insights into international advertising programme standardisation
T. C. Melewar;  D. Pickton;  S. Gupta; T. Chigovanyika
Pages 345 – 365
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Book Review
The Encyclopaedic Dictionary of Marketing
Lynne Eagle
Pages 367 – 368
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Call for papers
Journal of Marketing Communications
Pages 374 – 375
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