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Editorial Board
Editors
Carolyn Strong Senior Lecturer
School of Management
University of Bath
UK Professor of Marketing
Warwick Business School The University of Warwick
UK
Editorial Board Ravi Achrol - The George Washington University, USA James C. Anderson - Northwestern University, USA Michael J. Baker - University of Strathclyde, UK Sundar Bharadwaj - Emory University, USA Douglas Brownlie - University of Stirling, UK David Carson - University of Ulster, UK Leslie de Chernatony - Birmingham University, UK Martin G. Christopher - Cranfield University, UK Bruce Clark - Northeastern University, USA David W. Cravens - Texas Christian University, USA Vicky Crittenden - Boston College, USA Adamantios Diamantopoulos - University of Vienna, Austria O. C. Ferrell - Anderson School of Management, USA Rajiv Grover - The University of Georgia, USA Evert Gummesson - Stockholm University, Sweden Graham Hooley - University of Aston, UK James M. Hulbert R. - Columbia University, USA Michael D. Hutt - Arizona State University, USA Subhash C. Jain - University of Connecticut, USA Bernard Jaworski - University of Southern California, USA Roger Kerin - Southern Methodist University, USA Ajay Kohli - University of Texas, USA Philip Kotler - Northwestern University, USA Mary Lambkin - University College Dublin, Ireland Donald R. Lehmann - Columbia University, USA Leonidas C. Leonidou - University of Cyprus, Cyprus Ajay Menon - Colorado State University, USA Anil Menon - IBM Corporation, USA Vince-Wayne Mitchell - Cass Business School, UK Michael Mokwa - Arizona State University, USA Christine Moorman - Duke University, USA Neil A. Morgan - Indiana University, USA John Narver - University of Washington, USA William Perreault - The University of North Carolina at Chapel Hill, USA William M. Pride - Texas A&M University, USA Paul Root - Florida International University, USA Bodo B. Schlegelmilch - Wirtschafts Universitat, Austria Stanley F. Slater - University of Colorado, USA P. Rajan Varadarajan - Texas A&M University, USA Douglas Vorhies - University of Mississippi, USA
Oliver Yau - University of Hong Kong, Hong Kong
Founding Editor Gordon Greenley - Aston Business School, UK
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