informaworld logo
HOME . ABOUT US . CONTACT US 		HELP . PUBLISH WITH US . LIBRARIANS 
ebooks logo journals logo reference works logo abstract databases logo
bullet  SIGN IN Register | Why Register? | Got a Voucher? alerts   marked lists   shopping cart 

informaworld

HOME   |   SEARCH   |   BROWSE
    Series: Routledge Advances in Management and Business Studies       Table of Contents       Summary       References       Subscribe      
Publisher Logo Publication Cover
Search within this ebook

Relationship Marketing in Professional Services A Study of Agency-Client Dynamics in the Advertising Sector

Author: Aino Halinen
ISBN: 978-0-415-14607-4 (hardback) 978-0-203-02551-2 (electronic)
No. of pages: 375
Publisher: Routledge, UK

Summary

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Bookmark with:
  • Del.icio.us
  • BibSonomy
  • Connotea
  • More bookmarks
Privacy Policy | Terms & Conditions | Accessibility | RSS
FAQs in: English . Français . Español . 中文（简体和繁體）
© 2010 Informa plc