The Journal of Marketing Management (JMM) is the official Journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with an international reputation for publishing influential and original contributions.

JMM is concerned with all aspects of the management of marketing and is intended to provide a forum for the exchange of the latest research ideas and best practice in the field of marketing as a whole. JMM seeks to meet the needs of a wide but sophisticated audience comprising senior marketing executives and their advisors, senior line managers, teachers and researchers in marketing and undergraduate and postgraduate students of the subject.

From 2010, Volume 26, the Journal of Marketing Management is published in seven double issues a year. Three of these issues are Special Issues, dedicated to a key topic in the industry, and one is traditionally devoted to a selection of the best papers from the annual Academy of Marketing Conference. Other issues, containing contributions from theoreticians and practitioners, cover a wide area including:

• State of the art papers on particular topics e.g. portfolio planning, sales management, pricing
• Management of the marketing mix the practical issues of managing product, price, place and promotion efficiently and effectively
• Customer behaviour how and why both corporate and ultimate customers behave in the way they do
• Marketing intelligence the establishment and maintenance of marketing information systems and everything associated with them
• Case studies how an organisation has tackled an important marketing problem
• Meta marketing how marketing ideas and techniques are applied to the less- or non-traditional areas of services, public and non-profit organisations